About Syncrude Vision and Values

Our Vision & Values

Syncrude’s Vision and Values were developed in the early 1990s to lead us in our commitment to responsibly develop the oil sands resource. It guides us every day and in everything we do:


Securing Canada’s Energy Future


The Vision to Lead

The Knowledge to Succeed

The Commitment to Do Better

And the Heart to Win the Race


We Will Achieve This By:

Encouraging learning and innovation in everything we do;

Pushing the limits of what technology can accomplish;

Working together to make Syncrude the best place to work.


In this way we will be Safe, Reliable, Responsible and Profitable and all our stakeholders will want to invest in our future